Specialists in Media Planning & Placement
There is more to achieving advertising goals than low spot rates.
At CDA, unbiased media strategies and proven negotiating skills work hand-in-hand.
CDA… Your Media Department For Broadcast Advertising And More
Because CDA Media specializes in radio, television and outdoor advertising, we have become experts in our niche. With over two decades of experience, CDA has served as the media  department for hundreds of clients as well as many small to mid-size advertising agencies.
Direct Response Radio and Television Marketing
In addition to conventional media planning and placement, CDA is experienced in generating leads quicker for various types of marketers such as those in the highly competitive healthcare and beauty industries through Direct Response Broadcast Advertising. Direct-response (DR) is a form of marketing designed to solicit a direct response which is both specific and quantifiable. In contrast to direct marketing (DM) — in which the marketer contacts the potential customer directly — the DR response is direct between the target audience and the advertiser, that is, the prospective customer is compelled to respond to the marketer directly by either calling a phone number or visiting a website for more information, allowing for instant feedback.
College Enrollment Marketing Experts
CDA serves many of the New York area's foremost colleges, universities and vocational schools by using our leverage and relationships with the younger demographic FM stations. Let us orchestrate your next "Open House" event. Discover how we can shorten the learning curve in the enrollment marketing of your institution of higher learning.
Exclusive Media Products For The Food Industry
In addition to media planning and media placement for national, regional and local clients, CDA offers these unique Media Products. They are specially designed to achieve very specific marketing goals for advertisers in the Foodservice and Catering Industry who want to target audiences in the New York Metropolitan Area — one of the country's most affluent, fertile and competitive marketplaces.
We invite you to learn more about CDA and to join our many satisfied clients around the country for whom we are driving traffic and achieving results.
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